Blog
From Idea to App Store: The Complete App Development Lifecycle
Launching a successful app requires more than just a brilliant idea. You’ll need a well-structured plan, a deep understanding of user needs, and a thorough execution process. The app development lifecycle is your roadmap that transforms a concept into a polished,...
How Changes to Cookies Impact Your Marketing
Are cookies going away or staying, and how can you best use what's available for your marketing campaigns? Daniel and Jackie discuss all things cookies in this latest episode of Marketing D-Koded. They dive deep into the realm of third-party cookies and their...
5 Advantages of Doing Ads with a Yelp Agency Partner
Capturing the attention of potential customers in real-time is how you grow your business. The best way to do that is through Yelp. Millions of people visit Yelp monthly with the intent of purchasing. In fact, a vast 97% of Yelp users making a purchase after...
What is Retargeting in Digital Marketing?
What is retargeting in digital marketing? Let's explore. Have you ever added an item to your online shopping cart, only to get distracted and abandon your purchase? It happens to everyone. But what if there was a way for businesses to remind you about the things you...
The Future of Search: How Google’s Monopoly Ruling Could Change Everything
Will Google change its business plan after a recent court ruling? Daniel and Jackie tackled the recent legal ruling that labeled Google a monopoly. They discuss the implications of Google's dominant 90% market share in the search engine sector and explore the...
How to Find High-Traffic SEO Keywords for Restaurants
When you need to find a perfect place to grab a bite, you turn to the internet. You’re in good company - 62% of consumers discover new restaurants on Google. If you own a restaurant, it's crucial to appear prominently in those Google searches. But how can you make...
Don’t Hit Delete! Is Email Marketing Still Effective for Your Business?
Attempting to market your business can sometimes feel like throwing spaghetti at a wall and seeing what sticks. Between content production, drafting email campaigns, pitching to publications for Digital PR, and keeping up with the constant evolution of social media...
How To Set SMART Goals for Effective Marketing Campaigns
https://youtu.be/EaoV2b5wH0I Listen Here: https://podcasts.captivate.fm/media/16c325cc-c6a3-4461-883d-54566d6f23e4/Marketing-Dkoded-Ep2-To-Publish.mp3 Are you setting the right goals for your marketing campaigns? In this episode of Marketing D-Koded, Jackie and Daniel...
Marketing Secrets: How To Holistically Improve Marketing Performance
Hosts Daniel Kodam and Jackie Strack explore the multifaceted challenges and strategies associated with effective marketing in this first episode of Marketing D-Koded. Learn the importance of continuously monitoring websites for bugs and usability issues and why even...
