On this episode of Marketing D-Koded, Jackie and Daniel tackle what every business needs to know about Search Engine Optimization (SEO). Daniel begins by addressing the confusion surrounding what SEO truly entails and emphasizes that many business owners and marketing directors often misunderstand it. He explains that SEO, or Search Engine Optimization, is critical for getting a business higher up in Google search results, particularly in competitive industries. Throughout the episode, they discuss key factors influencing SEO, including content quality, directory listings, website speed, and backlinks.
Jackie also discusses the importance of high-quality content in SEO, explaining how outdated techniques like keyword stuffing and hidden text are ineffective and can harm a website’s ranking. They also stress that content should be valuable and relevant to users, making it crucial for business owners to work with companies that provide localized, timely, and engaging content. They also advise choosing the right SEO company, cautioning against those who don’t prioritize content or use dubious backlink strategies.
Key Topics Discussed
- Misunderstanding of SEO among business owners
- Importance of high-quality, relevant content
- Factors influencing SEO success: content, Google tools, directory listings, website speed
- Avoiding misleading SEO companies that only address parts of SEO
- Importance of on-page SEO optimization
- Human-written content vs. AI-generated content in SEO
- Setting and measuring SEO goals
- Long-term nature of SEO and managing expectations
- Choosing the right SEO company
- SEO vs. pure lead generation
