Blog
Local SEO for Small Businesses: What Works and What Doesn’t
Most consumers use the internet to discover local businesses. Whether they’re looking for a nearby café, a plumber, or a boutique, they start with search engines, Google Maps, or Yelp and scroll through the first few results before making a choice. If your business...
Stop Failing Your Marketing Goals: Three Tips for 2025 Success
Or Listen Here: https://podcasts.captivate.fm/media/01018015-e984-46aa-b9f3-b03f8b20618e/Marketing-Dkoded-January-Audio-converted.mp3 In this episode, Daniel and Jackie discuss how to effectively set and achieve your marketing goals for the New Year. They emphasize...
What Does “Call to Action” Mean in Marketing? + How to Write Good Ones
In marketing, it’s not enough to just grab attention—you need to direct it. That’s where the call to action, or CTA, comes in. A well-crafted CTA is an invitation, a prompt that tells your audience exactly what to do next, whether it’s subscribing to a newsletter,...
What Is Digital PR? + How It Shapes Online Perception
As consumers rely increasingly on online sources to form opinions and make purchasing decisions, maintaining a strong digital presence has become critical for brands and businesses. This is where digital PR steps in, acting as the bridge between brands and their...
???? December Employee of the Month: Zane Samman
???? We’re excited to celebrate Zane Samman as our December Employee of the Month! ???? Zane joined the content team in September, bringing his creativity and versatility with him. Transitioning from social media (where he still contributes when needed), Zane’s...
Why You’re Not Ranking High On Google (But Your Competitors Are)
Ranking high on Google can make or break your online success. If you’ve put effort into building a great website and creating quality content, yet still see your competitors outranking you, it’s easy to feel frustrated. Many business owners face this same struggle,...
It’s Time to Reevaluate Your Digital Content Marketing Strategy. Here’s Why & How
The way people consume content online is constantly changing. What captured attention last year might barely get noticed today. Algorithms shift, consumer preferences evolve, and new platforms emerge, making it crucial to keep your digital content marketing strategy...
The Power of Human-Driven Content in an AI World
Or Listen Here: https://podcasts.captivate.fm/media/cde481f0-052b-41e4-9650-d5d29d8c1c5e/Marketing-Dkoded-December-converted.mp3 Should you let AI create all of your content? In this episode, Daniel and Jackie explore the nuances of content marketing with a particular...
How to Tell Your Brand’s Story Through Ephemeral Content
Think about a rainbow. It appears after a storm, arching across the sky, reflecting vibrant colors in every direction. For a brief moment, it awes anyone who sees it. Then, just as quickly, it fades away. The beauty of that moment lies in its fleeting nature. And it’s...
